The value chain approach is to set principles and tools designed to drive economic growth that reduces poverty through the integration of large numbers of small enterprises and farmers into increasingly competitive value chains. Important pro-poor industries that may be targeted include those with competitiveness for sustainability, breadth and dept of impact, strong employment potential, and committed industry leadership.

This presentation is based on AMA Innovation Lab projects for the Poverty Traps Conference. This conference is a gathering point for USAID and other development assistant agencies to connect the poor to economic growth.

This presentation was presented on February 26, 2009 by Ruth Campbell from ACDI VOCA at Washington, DC.